Should I Buy Diamond Engagement Ring Online?

San Diegans are spoiled for choice when it comes to engagement rings. As you’re searching for the perfect sparkler to symbolize your emotions, you could be in the dilemma: buy online or buy in a store? We’ve already explained why Leo Hamel’s is your proven choice when it comes to shopping for diamond engagement rings in San Diego, but let’s have a deeper look at this matter from a different perspective.

Sure, online shopping sounds comfy and effortless. On top of that, some online retailers lure customers with the promise of “great deals,” so not only can you save time shopping online, but you might also save money. Whereas we also offer jewelry for sale on our website, we always encourage our customers to come and see the jewelry that interests them. Here’s why we prefer in-store purchases.

The Internet is an unregulated marketplace

You don’t really know who you’re dealing with. There are good and bad retailers, selling diamonds good and bad. Whereas customer reviews and testimonials may be a good indicator of the seller’s professionalism, you would need a large number of positive reviews to assure yourself of the seller’s trustworthiness. The problem with buying diamond engagement rings online is that each and every diamond is unique, so while one customer may have gotten a great diamond, you may not be so lucky.

You don’t get to see the ring

When you buy online you don’t get to see the ring. When photographed, the ring may look stunning. On one hand, the photo may do the ring justice, but the opposite could be true as well. When you see it live, it may appear different – larger, smaller, the colors may look duller or more vibrant, etc.

Diamonds cannot confidently be assessed from a photo. An online retailer may provide a diamond certificate from a reputable institution, like the Gemological Institute of America, but the “paper” doesn’t guarantee beauty. In other words, a diamond with an excellent score across the 4Cs may actually (in person) look less beautiful than a diamond that is less perfect overall, but with an amazing cut that maximizes its sparkle. Two diamonds that have identical grades on paper will probably look quite different when you see them or when they are mounted.

Finally, bear in mind that jewelers who are in the business for decades would always rather buy a piece of jewelry they can see. Why wouldn’t you do the same, especially for something as important as an engagement ring?

You can’t depend on them in the long run

You depend on the information the retailer gives you. Some online retailers may be misusing terms related to diamonds with a view to manipulating you into a purchase, or they may simply not know enough about the subject to use the terms with confidence.

For example, they could describe a diamond as “ideal” based just on their impression of the diamond, not the actual definition of an “ideal diamond.” If they offer you a report, it could be an unreliable one. You should only trust diamond reports issued by renowned laboratories such as the Gemological Institute of America.

Online retailers also can’t offer you important after-sale services such as resizing, cleaning, upgrading, tightening, etc.

Leo Hamel is your destination for best value diamond engagement rings in San Diego

As you go browsing for diamond engagement rings in San Diego, we would like you to focus on value, rather than a great deal. We at Leo Hamel’s have been committed to offering you finest-quality jewelry at the most reasonable prices. We are proud to offer you new and like-new jewelry, as well as new and pre-owned watches in the largest independent jewelry collection in San Diego, on top of a full range of services. Sign up for our catalog and visit us in the store! We’d love to show you what we have for you!

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source https://www.leohamel.com/blog/index.php/2018/03/buy-diamond-engagement-ring-online/